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The FUELTEAM - the people and companies that #fueltheworld

Berta Lende Røed - Founder and CEO

CEO: Fuel It AS
Public speaker and the entrepreneur behind FuelBox – The box of great conversations
What started out with Berta missing the great conversations that she used to have with her husband, has now resulted in many different FuelBoxes that you will find in thousands of homes and offices all over the world.

Berta Lende Røed was born in 1974 and lives in Norway with her husband and four children.
She has worked with communication, sales and coaching in different organisations for more than 15 years and has experience in developing educational web tools, and different tools for coaching and communication.

Berta`s main focus today is the development, marketing and globalisation of FuelBox alongside public speeches and giving lectures to organisations.





Kate, Director FuelBox UK

Kate brought FuelBox to the UK in April 2017. After discovering FuelBox whilst living and working in Singapore (it was love at first sight(!)), Kate knew her mission was to Fuel the UK!

After completing a law degree and gaining Qualified Teacher Status, Kate turned her attention to the corporate world.  Starting life as a trainer in a large call centre, the path soon led to responsibility for training (UK & Ireland) for COTY one of the world largest fragrance and cosmetics companies.  Following her heart, Kate relocated to Singapore in 2010. Kate continued her career in learning and development: her final position as Training and Graduate Manager for Baker & McKenzie, the world’s leading law firm.

Kate returned to the UK in December 2016 determined to spread the message of FuelBox.  Passionate about communication and embracing every opportunity to learn, Kate really will help fuel (or refuel) your organisation.

“Everyone you will ever meet knows something you don’t”.

Bill Nye